Rescue Hillcrest

Fostering the quality of life in Hillcrest, San Diego

The historic heart of Hillcrest. Photo credit: Alan Decker/San Diego Reader

Our Mission

Founded in December 2015 in response to developer-funded efforts to rig the Uptown Community Plan Update, Rescue Hillcrest continues to support new structures with heights in scale to the existing environment, land use and urban planning for density appropriate to amenities, and community development responsive to community input. And since the 1988 Plan and need still call for a Hillcrest historic district for San Diego and a green park for Normal Street, we continue to push back against efforts to hijack both of these projects on behalf of private interests.

Get Involved

Map of the six neighborhoods that comprise the Uptown planning area. Image: City of San Diego

Uptown Planners is the official City-recognized community planning group that includes Hillcrest. As they did back in 2016, developers sponsored a slate faithful to them, and have now packed 7 of the 17 seats on the board. This time they're calling themselves by a different name, but they're still committed to replacing your voice in land use decisions, so it's critical you attend to make sure you're heard. This letter explains their latest effort to silence residents.


The regular meetings of Uptown Planners are held on the first Tuesday of each month (except January and July) at 6:00PM at the Joyce Beers Community Center, 3900 Vermont St.

Thank You

A neighborhood at the end of the rainbow! Credit: Mat Wahlstrom

We appreciate you taking the time to find out more about us and what's going on in our urban village. We are a grassroots group of residents, business owners, and stakeholders — your real neighbors. We do not receive money from anyone: this website and social media are volunteered. So we definitely welcome your participation and support. Join us!